At ABC Suites, CEO Candy Wrapper had inherited a culture where being “busy” was worn like a badge of honour. Teams were constantly reacting to urgent issues, firefighting problems, and juggling tasks that weren’t always aligned with strategic priorities. The result? A lot of motion, but not enough meaningful progress.
There was no shared rhythm for execution, no visibility into what people were truly focused on, and no framework to distinguish between urgent distractions and important goals. Candy knew that without a system to anchor weekly intent, the company would continue to drift—busy but misaligned.